01/28/2005:"Pump Up The Product: $elling Civility to Sell Phones"
Best Buy and Nokia are doing one of the cleverest viral marketing campaigns since Lee Jeans' "RubberBurner.com" (archive.org cache). The fake movie trailer for "Pump Up the Movie" brings that ephemeral 90's prefix "meta" to a new level. You think it's an ad for a movie then you realize it's a PSA about turning off your cell phone in the theater, but no, wait....it's actually an ad for Nokia and Best Buy. The sort of person who leaves their cell phone on in theaters probably missed the part where it became apparent that it's a parody, and are calling their friend on their Nokia to tell them about the suh-weet new movie. And, let's be honest...does a Flash™ game where you throw a cheerleader around really teach anyone anything about courtesy? I don't know. But it's kind of fun. Point her head at the floor and pull the power WAAAYYYY back.)