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03/16/2007:"Are You Staring At My Crotch?"

If you're a man, the answer is probably "yes", even if I'm a dog, horse or other mammal. In web and print design they've utilized a tool called eyetracking for some time now. It's a combination of hardware and software that tracks a viewer's eye movements as they scan a page. The web-savvy know that "usability guru" Jakob Nielsen has talked about this for awhile, but the image on the left is from a recent Online Journalism Review piece that made the important additional observation that men are probably staring at your crotch. Or boobs. Even if you're a dog. Finally science explains why so many women have to resort to the phrase "I'm up here".