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Home » Archives » February 2007 » Getting Joost Up

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02/10/2007:"Getting Joost Up"

In a wonderfully ironic twist, Joost V.P. David Clark pitches their recently beta-launched product in the YouTube clip on the left. Joost is the latest thing from Kazaa and Skype creators Janus Friis and Niklas Zennström. Watch out GooTube, these guys may have figured out that little monetizing problem! Some of the content will be user-generated, but they're building strong relationships with companies like Warner prior to launching, so you won't have to search dozens of clips to find that T.V. clip that may get a takedown order the next day. There will be commercials, but they're planning as little as one minute per hour, and that minute will be targeted by your location, time of day, viewing habits, and opt-in profile information. It may actually be for something you want to know about, and knowing how to target their material may make advertisers create better ads.