02/06/2007:"Turner's Marketing Strategy is Da Bomb"
The challenge: You have a crazy animated show called "Aqua Teen Hunger Force". You want to build your brand, but the name is hard to remember, especially because the show doesn't really involve water, teens, hunger, or force. Worse yet, the movie set for wide release in theaters is called "Aqua Teen Hunger Force Colon Movie Film for Theatres". What do you do? Well, the $28,000.00 Virgin Mary on Toast trick has already been used by GoldenPalace.com, so go make yourself some LED Throwies and paralyze Boston. Total cost of campaign: $2,000,000.00. Not bad, when you consider a 30-second Super Bowl spot goes for 2.5 million.